Titleist celebrate their latest major milestone


Golf’s longest running success story continues at this week’s US Open as Titleist celebrate their 68th consecutive year of being the #1 ball with the launch of Limited Edition ‘68’ play number golf balls.

  • 15 June 2016
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To be successful at the U.S. Open takes talent, precision and patience. It also demands a golf ball that provides exceptional distance, control and consistency.  It’s especially true this year when players take on Oakmont Country Club, one of the most difficult courses in the world, with its tight fairways, hard and slick greens, and famous Church Pews bunker.

This is why the overwhelming majority will rely on Titleist, just as they did when the Major Championship was played at Oakmont in 1953, 1962, 1973, 1983, 1994 and 2007 - and as they have in every U.S. Open for 68 consecutive years and counting.

This dominance started at the 1949 U.S. Open, and has gone on to become golf’s longest running success story as the #1 ball at the Major Championship. Since that historic moment, Titleist has continued its commitment to providing the best performing products in the game, and this year’s Championship will continue the trend, with more players teeing it up with a Pro V1 or Pro V1x golf ball, than any other brand of ball.

This success mirrors the counts witnessed every week across worldwide professional tours. Since the beginning of the 2016 season, Titleist golf balls have continued to lead the way with over 10,718* players choosing to play a Pro V1 or Pro V1x golf ball, more than six times the nearest competitor with 1,748. This #1 position is replicated across all levels of the game, from leading amateurs to club professionals, all trusting the quality and consistency of Titleist golf balls.

This continues the overwhelming success for Titleist golf balls at Major Championships, having completed a clean sweep as the #1 ball of choice at each of the four Majors in 2015. This included The Open Championship, where Titleist continued as the #1 ball of choice since records began. 2016 has also begun in the same vein, with Titleist golf balls being the overwhelming choice of the elite field at The Masters, the first major of the year.  

To celebrate this momentous occasion, Titleist has produced a number of limited edition Pro V1 and Pro V1x golf balls with a ‘68’ play number, enclosed within unique anniversary packaging. These limited edition balls are available in selected Titleist accounts across the UK, so contact your local Titleist stockist or visit www.Titleist.co.uk for more information.




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