Titleist introduce new Vokey design SM7 wedges


Bob Vokey's industry-leading SM7 models provide all golfers the opportunity for a better short game 

  • 21 March 2018
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Master craftsman Bob Vokey and his pioneering R&D team continue to shape the future of wedge design with the introduction of the new Titleist Vokey Design Spin Milled 7 wedges.

Available in golf shops worldwide since March 9, the new Vokey SM7 wedges provide all golfers the opportunity for a better, more confident short game through unmatched craftsmanship, technology and performance.

Vokey's prior generation SM6 models ushered in a new era of wedge innovation and performance with their ground-breaking Progressive Centre of Gravity (CG) design. The advancements made with SM7 -- already the most played wedge model on the PGA Tour, with four SM7s in the bag of Jordan Spieth - further widen the performance gap between a Vokey and all other wedges.

"One thing I know from working with tour players the last 20 plus years is that they won't put a new wedge in play unless it's better," says Bob Vokey. "Every time we come out with a new one, we have to prove it. I can't tell you how many times over the last couple years players asked me and Aaron (Vokey Tour Rep, Aaron Dill) how we were going to make something better than SM6. Based on how quickly guys are switching to SM7, we know we've done it."

Improving in all three areas of wedge performance, new SM7 models provide increased shot versatility with expanded fitting options, improved distance and trajectory control and more spin through the following key advancements:

* The fastest way to a better short game is through a wedge fitting. Developed through his collaboration with the world's best shot makers, Bob's six tour-proven sole grinds - F, S, M, K, L and the new D grind - allow golfers of all skill levels to be precisely fit for their swing type, shot making style and course conditions.

* Vokey SM7 offers the game's most complete selection of lofts, bounces and grinds, with 23 different combinations

* Finely tuned Progressive Centre of Gravity locations improve trajectory and distance control while creating the best-feeling Vokey wedges to date.

* 100% inspected Spin Milled grooves cut at even tighter tolerances deliver more spin (up to 100rpm more spin on average).

Just two weeks following their debut at the Shriners Hospital for Childrens Open, Vokey SM7 wedges became the most played wedge model on the PGA Tour, with 123 SM7s in play at The RSM Classic.

New SM7 wedges are available in three finishes (Tour Chrome, Brushed Steel and Jet Black). Tour Chrome retains its popular bright chrome finish. The darker Brushed Steel finish is richer and slightly more polished when compared to the Steel Grey offered in SM6, while maintaining a non-glare finish in the playing position. The raw Jet Black has been enhanced with black paint fill in the logos and graphics.

SM7 wedges can be custom ordered with a wide range of specifications and personalisation, including an industry leading selection of shafts, grips, shaft bands, ferrules, stamping and paint fill. For a complete list of personalisation and custom options, visit Vokey.com. 

Vokey Design SM7 wedges available in golf shops worldwide from March 9, 2018. SRP: £150.




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