All-new Tour Soft golf balls from Titleist

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​​​New core and cover technologies deliver category-leading soft feel and commanding distance.

  • 21 March 2018
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The continued pursuit of breakthrough technology and performance by Titleist golf ball engineers has resulted in the all-new Titleist Tour Soft golf balls, available in golf shops across the UK & Ireland, from February 1, 2018.

For golfers demanding improved feel, the invention of Titleist Tour Soft - the softest-feeling golf ball in its category - delivers an all-round better performance. Tour Soft's innovative design combines the largest core ever engineered into a Titleist golf ball with ultra-thin cover technology to provide responsive feel, very fast speed for commanding distance and excellent short game performance.​

Michael Mahoney, Vice President, Titleist Golf Ball Marketing, said: "We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel. Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft -- and more. It's not only the softest ball in the category, it's better and longer than Chrome Soft, TP5 and Tour B RXS."

Key Features:
- The largest Titleist core ever produces category-leading soft feel and high ball speed for commanding distance. In developing Tour Soft's core, the Titleist Golf Ball R&D and Operations teams were challenged to surpass previously accepted core size limitations in order to produce a golf ball that feels better and is longer or just as long as the competition.

- A new ultra-thin 4CE grafted cover made with TCU Process Technology generates advanced short game control. Innovations in the manufacturing process at Titleist Ball Plant 2 in Massachusetts allowed engineers to mould the extremely thin, very soft cover formulation - made from a proprietary blend of four different materials - uniformly across the surface.

- A new spherically-tiled 342 cuboctahedron dimple design, optimised for the new Tour Soft construction, delivers a penetrating trajectory and consistent flight.

Tour Soft is available in both white and high-optic yellow with play numbers 1-4. SRP £32.00 per dozen.

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