ILGU supports 20X20 for Women in Sport

​The the three key metrics of the campaign aims to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.

  • 16 October 2018

20×20 is a new campaign aimed at creating a measurable cultural shift in the presentation and perception of Women’s sport in Ireland which the Irish Ladies Golf Union is delighted to support.

It is a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.

“The launch of the 20x20 campaign on Monday was a fantastic and inspiring event," said Sinead Heraty, Chief Executive of the ILGU. "For us personally we are very proud that two female golfers in Stephanie and Leona have been asked to champion the campaign – hopefully inspiring more girls to give golf, and sport in general, a go. At the ILGU we will be supporting the objectives of the campaign, specifically targeting an increase in participation and media coverage over the next 18 months.” 

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The campaign was launched this week at the Google Foundry in Dublin and is an initiative driven by the Federation of Irish Sport.

It will be championed by Ireland’s National Governing Bodies of Sport and Local Sports Partnerships, and is being backed by AIG, Investec, KPMG, Lidl and Three all of whom are already significant and committed supporters of women’s sport through their sponsorships of Dublin GAA, Women’s Professional and Amateur Golf, the Ladies Gaelic Football Association, National Football League and the Ireland Senior Women’s National Football Team.

A host of Irish female sporting heroes including Stephanie Meadow - who recently secured her 2019 LPGA Tour Card and Leona Maguire join Louise Quinn (Irish International and Arsenal Footballer and Three’s Ambassador for 20×20), Sarah Rowe (Mayo Senior Ladies Footballer and Lidl’s Ambassador for 20×20), Laura Twomey (Dublin Senior Camogie Player and AIG’s Ambassador for 20×20) and Casey Stoney, Head Coach of Manchester United Women and former England Women’s National Football player, to lend their support to the 20×20 campaign.

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Caption: Leona Maguire: 20x20 Ambassador

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Caption: Stephanie Meadow: 20x20 Ambassador

Clubs, universities, schools, leisure centres, community groups and the general public are being asked to pledge one action to show their support by doing anything that can accelerate progress for women’s sport in Ireland and realise the key objectives.

International strategies and research reports, which aim to improve female participation, acknowledge that the shortage of female role models is a significant factor.

20×20 will showcase the range and breadth of Irish females involved in sport. As part of this, five short films have been created on different themes that impact on women in sport. The first of these is available to view HERE​

Individuals are being asked to share their pledge idea by visiting the 20×20 Twitter, Facebook and Instagram pages on social media.

People can also show their support by simply putting the two 20×20 stripes on both cheeks and posting using #20×20, #ShowYourStripes and #CantSeeCantBe online.

Research commissioned by 20×20 and conducted by Nielsen as part of the campaign found that significantly less than 20% of all media coverage is dedicated to women’s or mixed sport.

RTÉ Sport, Off The Ball (Newstalk), SportsJOE and Her.ie are also early supporters of the campaign as Media Partners and significantly have each committed to increasing their own coverage of women in sport by 20% over the course of the initiative.

“It is true that women’s sport in Ireland receives less recognition and acclaim and as a consequence is undervalued broadly in Irish society,” said Federation of Irish Sport CEO Mary O’Connor speaking this morning.

“The aim of the 20×20 movement is to give increased profiling to girls and women involved in sport at all levels. We want this campaign to stimulate behavioural change to ensure that subsequent generations have female role models to emulate as athletes, coaches and referees.”

Positive Influence
“We aim, through the 20×20 campaign, to showcase the importance and positive influence sport and physical activity has on girls by increasing media coverage and increasing attendances at competitions and events.”

“Sport provides such incredible opportunities,” said Casey Stoney, Head Coach of Manchester United Women and former England Women’s National Football player.

“As a young girl I was told that football was just for boys and yet, I went on to play 130 times for England including at World Cups, European Championships and even representing GB at the London 2012 Olympics.”